Whether you need a simple, clean run-down check out, or an ambitious deal-breaking campaign, we can make it happen. We’ve helped clients serve millions of unique visitors to their websites and apps on a daily basis since 2010—so even if you don’t need a full-blown logo design agency, we’re the right fit for you.
Mozilla’s logo designers need an effective strategy for demonstrating market relevance while pleasing viewers. An equal partnership of agency and creative team will enable creative development to reflect compelling consideration for the Mozilla project as it develops itself into the federation that it is today. This means no cut corners in layout, concept, and color—or in rendering.
Our design philosophy is based on strong typography of bold reads and graceful, unique hues (think red and blue, but the right shade for typography). These works will be professionally designed and displayed on laptops and mobile phones. Add to that a responsive site that is sure to reach a wide audience and you have a full, engaging branding effort for your company, project, or passion project.
We worked on branding of clothing and fashion business Leslie Jean Designs with custom shirts and other accessories created by independent artists.
Seasoned, Global Brands Pose a Unique Business Challenge
Mozilla has always had a strong, strategic focus on global opportunities. The success of the open-source movement and its champions are closely linked to global digital use and don’t represent just one segment of an overall market. On the other hand, some very emblematic brands without a global approach—despite Europe’s best design—can occasionally impinge on Mozilla’s brand. Consequently, it is up to our Creative Director to build the unique brand identity for a global entity and ensure that it translates into a successful online presence in order to maximally advance its goals.
We believe that this unique challenge is the only way for ToastWire to stand apart from throughout digital use and candidates seen as energy-guzzling modern day Internet brands. You will not find any half steps to success. We have gone through this time-intensive process many times so we can successfully complete your work on time and within budget.
Good Design: Our Design Philosophy
We are known for originality. What we offer other than a visual package that makes whole material shine and stands alone? A design that says “Wow! Burj Khalifa is 3,000 stories tall. Get a taste of Timbers pride. The company wants to look just like us, but they should feel like us.” We’re not talking about quality here. We really mean to avoid the usual design clichés, which become so common when creating graphic and typographic designs for an online environment. Our shirts and worn stories establish who we are and let the designers know that if you want an indication of our power, get a piece of our background.
We try to display all typographic colors using a layered gradient with an underlying black for a soft gradation or acoustic aesthetics suggested by the fold of a flag. A gradient in font weight creates a soft glow as if spilling light from the highest pillar. We prefer white text on dark backgrounds and black on black.
We create visual contrast throughout your pages by distinguishing content, not by applying tones and shadows. Gradients go hand-in-hand with variations in color. Some examples include gradient/gradient variations in primary colors (dries out, creases as it transitions into dark carater tones), consistent bar style (biger/smaller shades of gray), shadow details (frequent) and fans in dark areas of the page (morgan), or shadows to delineate sections on the page.
A popular one used while watching soccer matches is a gradient filter of darker colors (for example red, yellow, and green) to simulate the mile high atmosphere and its presence on television screens. Color tones in an OLI title bone visualize the duality of the animal in the anchor. We inspire visual creativity through the use of graphic elements and text.
Yes, we do this by way of exceptions, subverts, and nonsense. You will find minimal and unusual styles used in our boards and title cards. We also play with typography and graphics, involving complementary color schemes and subtle color changes. Change travel dates or news cycles? Interestingly enough, your audiences will has these effects too. Very rarely do you see a hand-written piece of paper on the same page. We try to surprise with unexpected names or abbreviations like FedEx. Sometimes we use graphics on other pages. For example we use any word or name as both a graphic and a name—which gives it the bite of the acronym FedEx. We decompose words as we use different fonts, which leads to three dimensional experiences.
Every turn of the wheel makes the road in our identity more difficult and our adventures more rewarding. Every layer has its purpose and presents complexity and complexity.